About Catalina
I was born in Costa Rica, the daughter of parents who moved their four children to the United States believing that hard work and education would open doors. Their courage shaped every chapter of my life.
I worked my way through college and graduate school on the retail sales floor, where I first learned to lead, to collaborate, and to see how deeply the employee experience shapes the customer experience and impacts profitability. That lesson carried me into my first HR role and remains at the heart of my work.
Today I am a business school-trained HR leader who partners with executives on people strategy, culture, M&A integration, and transformation, with deep experience supporting global workforces through growth and change. As a lifelong learner, I continue to ground my work in evidence, from my doctoral research on positive organizational culture to ongoing study at MIT and Wharton.
I founded Samadhi Leadership Consulting to help leaders build cultures where people and performance grow together. My parents taught me that opportunity becomes real when someone invests in people, and that is the work I am proud to do.
Daring leaders must care for and be connected to the people they lead.
Brene Brown
