About Catalina
I help organizations navigate the complexity that comes with M&A, leadership transitions, and global expansion, including the people and culture challenges that inevitably follow. I partner directly with leaders to understand the organization and redesign the operating models, cultures, and talent strategies that hold up when a deal closes, a new leader takes over, or a business enters a market it has never operated in before. My approach integrates executive coaching and leadership development to foster transformational leadership within teams.
Grounded in what I've built and proven at scale, I led the HR operating model behind 1,900% headcount growth and $4.25B in revenue expansion across 20 acquisitions and 4 divestitures. I built a shared services function that cut resolution time and administrative cost while improving employee satisfaction by 23%. I led a culture transformation that sustained engagement above 89% for multiple consecutive years while reducing turnover year over year.
I lead with data, translating what HR delivers into the language executives rely on to make decisions: EBITDA impact, retention economics, and engagement-adjusted salary ROI. Even a modest increase in engagement, quantified this way, can shift the metrics that matter most to the business, driving measurable financial gain and lasting value creation. I am a firm believer that a people strategy achieves its rightful place at the table by being measurable, akin to broader business objectives.
Whether you're integrating an acquisition, absorbing a leadership change, expanding into a new geography, or rebuilding trust after a period of disruption, I bring the same discipline to every engagement. I start by building real relationships with your team, so I understand your business, your products or services, and your commercial strategy well enough to see what's actually happening. I then design and deploy solutions and measure how well they worked, all while supporting your goals in executive coaching and leadership development.
Daring leaders must care for and be connected to the people they lead.
Brene Brown
